Product Builder · 20 Years Experience
From Problem to Product. Discovery, design, dev. One builder. Fast, lean, AI‑native.
Most developers build what you ask. Most PMs wait for engineers to build it.
I do both — discovery, design, and dev, myself, end to end.
Fast. Lean. AI-native. And already validated before it ships.
Is this you?
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Custom Software
You need something built — properly.
I take it from idea to live product, end to end, no agency chaos.
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Internal Tools & Dashboards
Your team is duct-taping WhatsApp and spreadsheets together.
I build the one system that replaces all of it — clean, role-based, yours.
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AI Integration
You know AI should be doing more. You're just not sure where.
I find the right entry point and build it around what your data already knows.
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Websites & Landing Pages
You need a site that works from day one.
Fast, sharp, and built to grow with you — not against you.
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Advisory
Not ready to build yet? That's fine.
Tell me where you're at — I'll help you think it through.
Recognise your business in one of these? That's where I come in.
What I build
Customer facing apps . Enterprise platforms and webapps . Admin Dashboards & Internal tools . Data & Analytics Dashboards . Automated workflows and AI-driven solutions . Websites and landing pages
What I do
Business & Product Strategy . Evangelising the Product Model in organisations . OKR Implementation and Agile . Product Management and Roadmapping . Design and Prototyping . User journey mapping, Usability Testing and Validation . Team and Resource Planning . Team management (Kanban & Scrum) . Solution Architecture . Software Infrastructure and launching . Analytics and Growth Strategy . Monetisation and payment solutions
A few projects I've helped build and ship.
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Refund Protect — AI Dynamic Pricing
Inconsistent pricing across 400+ partners was leaking revenue. I built an AI pricing engine trained on real transaction data — paired with a UX audit framework — to fix it at scale.
- 13.5% YoY revenue growth
- Consistent widget placement across all partner sites
- A UX guide that empowers both internal teams and partners
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Pulse — Revenue & Performance Dashboard
400+ partners, mountains of data, zero live visibility. I designed and shipped a real-time dashboard with views tailored to each user group — turning slow, ad-hoc reports into instant insight.
- Adopted by 400+ global partners from day one
- Covers revenue share, conversion rates, customer insights, and geo data
- Built for every user group — each sees exactly what they need
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Geyser Connect — IoT & Consumer App
Homeowners had no visibility or control over their biggest electricity load. I led the build of an IoT retrofit device and consumer app — from concept to national rollout.
- Grew from 5,000 to 8,500+ customers
- Churn dropped from 20% to 16%
- Tighter UX, smoother onboarding, and better retention across the board
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Web Hosting — Product Turnaround
A 20-year-old legacy product, no product team, and GoDaddy and AWS breathing down its neck. I built the product function from scratch, rewrote the strategy, and redesigned the experience end to end.
- Grew from 40,000 to 50,000+ subscribers
- 3% conversion lift
- Modernised UI and onboarding — fewer drop-offs, more confident users
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Editus app & 20 Years of Building
From small businesses to large organisations, locally and abroad — I've spent two decades helping companies build things that actually work, grow, and stick.
- 250+ websites built worldwide
- Helped companies drive revenue, scale products, and grow their user base
I build products that move businesses forward.
20+ years across industries — I've led strategy, coached teams, shipped products, and taken things to market. I don't just plan; I build. And I care deeply about making things that actually work for the people using them.
Got something that's been bugging you for a while?
Tell me what's slow, broken, or held together with duct tape. I'll give you an honest take — and if it's worth fixing, we'll figure out what that looks like together.